Winning Traders Mindset

Dr. Kenneth Reid’s

“Dr. Reid’s work is the difference between me going through the motions and making money.”Jeffrey Moormeier, Quantum-Advisors

Whether you are a new trader or have years of experience managing other people’s money like Jeffrey… whether you are consistently profitable or consistently struggling… your trading mindset is the critical factor in your performance. It’s true for athletes (you already know this if you compete in a sport) and it’s especially true for traders.

You have probably done your fair share of reading about trading psychology; it’s become a popular field. But reading about psychological traps is only useful up to a point; the truly limiting issues we each face as traders are usually difficult to identify and change in “the heat of the moment” when it really matters.

For example, there’s a weird mental quirk, hidden in plain sight, that affects more than 90% traders (!) and it is really embarrassing. I’ve suffered from it myself and it could be affecting you.

When lost, men are almost twice as likely to pretend we know where we are going and how to get there compared to women, so on average we take about twice as long to ask for directions.

No surprise, really, but this tendency to pretend everything is A-OK affects our trading because men tend to struggle far too long by ourselves with issues that could be resolved much faster with a collaborator/advisor.

And here’s another gender-related issue for you. Men orient and navigate differently than women in a new environment. It’s like men and women have different mind maps.

Men tend to rely on our gut feelings whereas women navigate more by noticing and remembering details. As a result, men get disoriented when the geometry of the environment changes.

That’s a problem for male traders because a price chart is a geometric matrix that is constantly in flux. What was just the floor is now the ceiling, or vice versa! No wonder men get a bit confused by real time price action, but we don’t tend to admit it to ourselves.

In driving, the consequences of the male tendency to pretend-we-know-and-press-on are mere inconveniences. We eventually arrive at our destination, if a bit later than expected, and we can usually come up with some plausible face-saving excuse.

In trading however, especially in today’s modern algorithmic markets, temporary disorientation and denial can lead to operator errors and painful financial consequences.


In coaching bank and hedge fund traders over the last decade, I’ve learned a few secrets. One client was the head trader for a large fund who was also in charge of hiring new traders. He told me that he recruits Ivy League athletes because they are not only smart and competitive, they can also perform well under pressure.

Most private traders I’ve coached, however, are not prepared for the actual stress and pressure of the trading environment. Frankly, business experience will not prepare you for it. (Athletics or military service might.)

Whatever your background, all traders (and athletes) will periodically slump, doing things we know we shouldn’t do. We lose focus; we revert to old behaviors. For a period of time, we become our own worst enemy and make it easy for others to beat us at the trading game.

As private traders, however, we are relatively isolated, so we lack the type of face to face mentoring that traditionally helped pit traders learn the game.

To succeed as private traders in a screen-based environment, we must take the initiative to understand ourselves really well, because no one else is going to point out our shortcomings in a helpful form.

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So what do we need to learn? Most traders work really hard to get better, but without understanding the big picture process. Here’s a list of my Top 10 Trader Tasks.


  1. Traders develop in phases. Identify your current Developmental Phase and the appropriate tasks you need to master to ‘graduate’ to the next stage.
  2. Formulate a clearly defined Trading Plan so you don’t rely on Intuition,
    Impulse, or Improvisation.
  3. Clear out Emotional Baggage so you can create and maintain a Positive Mindset even when the P&L is negative. This prevents choking, revenge trading or bailing out.
  4. Identify the strengths and weaknesses of your own Trader Personality to prevent self-sabotage. Self-sabotage often arises from over-utilizing your strengths and not fixing your weaknesses.
  5. Understand how Genetics, Brain Dominance and your Mental Processing Style affect your ability to be cool and consistent under pressure.
  6. Find your personal Balance Point between Aggression and Defensiveness so you can surf the market waves with adaptive flexibility.
  7. Manage Stress so you can trade within your comfort zone, generating short-term performance with longevity.
  8. Eliminate Impulsive Behaviors such as chasing or “premature ejection.”
  9. Develop the Courage not to blink or hesitate when the action gets intense so you can take advantage of opportunities that others let slip away.
  10. Understand the Mind Games professional traders play so you can avoid their Tricks and Traps.


In life, in sports and in trading, we can sometimes self-correct our issues and develop the skills we need. To surmount the more challenging obstacles, however, we usually benefit from the objective perspective and experience of a seasoned coach or mentor.

Perhaps you had someone earlier in your life who helped you at a critical time. Such interventions can be life changing.

That’s why I decided to create a truly different mentoring program, an experiential 10-Module self-study course that includes a full hour of one-on-one personal consultation and (you won’t believe this…) unlimited email support for an entire year!!!

The 10 Modules in my Winning Trader’s Mindset (WTM) program go far beyond the basics. You get the real trader road map and the specific tools to navigate the entire journey.



Jeffrey M., a former VP at a leading Wall Street firm, has been a licensed financial advisor since 1988 and managed tens of millions of dollars for individuals and corporations.

After he began trading the E-Mini futures, he realized something…

“I knew it wasn’t the system, it was me because I was still making mistakes based upon my mental frame of mind and I couldn’t seem to get out of my own way. So I paid for the course with Dr Reid. Let me say this: Dr. Reid’s work is the difference between me going through the motions and making money.

Under his direction I have been able to be more consistent and less emotional in my trading. I recommend his work without hesitation or reservation. In fact I think it should the very first course you ever take. He is without doubt one of the most impactful people I have ever met.”

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